Various pink and red decorative spherical objects balanced on a thin board on a pink circular platform, with a pink curtain backdrop.

A balanced approach to launching your brand.

A strong brand requires a strong foundation. The Libra Lab approach combines customer research, emotional storytelling, and clear building blocks you can use from the earliest stages of your brand and beyond. Our thoughtfully priced packages make starting off on the right foot accessible, and our collaborative process ensures that your vision is brought to life.

Request a Proposal

Our Services

Close-up of a red and white paint or spray art circle with dark center, white middle, and red outer ring

The Foundation

Our intro package includes an Anatomy of Your Brand, Customer Profiles and Positioning, and a custom Mood Board to inspire your visual direction.

A stylized logo with a maroon background, a white circle, and abstract curved shapes with a modern design.

The Framework

This upgraded package includes everything in our Basics package, plus a fully-designed visual style guide to ensure a seamless kick-off for your brand.

Four abstract circles with a maroon background and white centers, arranged in a 2x2 grid.

The Blueprint

Our most comprehensive package includes everything in our first two packages, plus an initial social media strategy, messaging strategy, and influencer guidelines.

Learn More

Need guidance on how to bring your brand to life?

Our à la carte add-on services include visual creative direction, photoshoot management, CRM infrastructure, and social media + influencer marketing strategy.

  • From inspiration to execution, we offer a range of support for photoshoots and creative assets needed to bring your brand to life. With 8+ years of managing shoots for both static and video content, we capture visual stories that resonate - along the spectrum of budget and scope.

  • Not sure where to begin with your social presence? We’ll provide a tailored guide for crafting your digital footprint and ensure that you’re armed with everything you need to represent your brand on any social platform.

  • Influencer partnerships hold transformative potential for your brand narrative - when executed with precision and purpose. Ensuring that you have a clear vision and strategy to capitalize on ROI is critical. We’ll help you set the foundation for a content creator campaign that authentically connects with your audience.

  • Ready to launch but not sure how to map out your engagement plan with future customers or clients? We can help create an initial CRM strategy that includes welcome series, communication touch points, and transactional messaging.

  • This extremely customized service can include everything from strategy and planning, to management and execution.

  • Our site refresh service includes updated copy, creative direction and design support, and guidelines for new and improved content.