Your strategic partners in crafting a strong brand.

Our story

We turn founder visions into powerful, market-leading brands through strategic storytelling, data-driven insights, and community-centered marketing.

As in-house Brand Directors turned Co-Founders of The Libra Lab, we bring over 20+ years of combined experience building and scaling brands across B2B, DTC, startups, SMBs, nonprofits, and personal brands. Our expertise spans brand strategy, positioning, content marketing, digital marketing, and social media strategy—all designed to help brands cut through the noise and build lasting connections.

We've helped shape industry-leading brands, led cross-functional teams, and been featured in top publications like the Associated Press, Cosmopolitan, HuffPost, Refinery29, and Vogue. Our approach is simple: authentic brands win—and we make sure your audience knows exactly who you are, why you matter, and how to engage with you.

Let’s craft a brand that stands out and scales.

Meet the Founders


  • Co-Founder

    With over 12 years of experience helping brands tell their stories, I understand the importance of making a strong first impression. I believe great brands are shaped by their communities, and capturing the founder's vision is essential. After having my first baby over a year ago, I stepped back from my role as an in-house Brand Director for a tech company to seek more meaningful work. As a new mom and entrepreneur, I recognize the unique challenges women face when starting their businesses. After connecting with Brittany, we were inspired to help other women lay the foundations for incredible brands. I’m excited to be part of your journey!


  • Co-Founder

    My love for the written word sparked early on, and ignited during my role as an in-house Brand and Communications Manager for beauty brands. Fast forward, and my 11+ years of experience crafting compelling B2B and DTC campaigns has lent itself to start-ups, SMBs, and personal brand management. I believe in authenticity as a standard while building brands - you and your audience deserve the innate understanding that happens when people truly resonate with your story. When Candice and I connected over our passion of community-centric marketing and had so many things in common, our path became clear. Thank you for allowing us to be a part of your story.

“From start to finish, working with The Libra Lab was illuminating. Their brand strategy gave us the guidance we need on a day-to-day basis, and a strong vision for our future.

- Meghan B., The Libra Lab Customer