Your strategic partners in crafting a strong brand.

Our Story

We turn founder visions into powerful, market-leading brands through strategic storytelling, data-driven insights, and community-centered marketing.

As in-house Brand Directors turned Co-Founders of The Libra Lab, we bring over 20+ years of combined experience building and scaling brands across B2B, DTC, startups, SMBs, nonprofits, and personal brands. Our expertise spans brand strategy, positioning, content marketing, digital marketing, and social media strategy, all designed to help brands cut through the noise and build lasting connections.

We've helped shape industry-leading brands, led cross-functional teams, and been featured in top publications like the Associated Press, Cosmopolitan, HuffPost, Refinery29, and Vogue. Our approach is simple: authentic brands win — and we make sure your audience knows exactly who you are, why you matter, and how to engage with you.

Let’s craft a brand that stands out and scales.

Meet the Founders

Portrait of a woman with long wavy brown hair, wearing a black blazer over a black top, smiling softly against a plain background.


  • Co-Founder

    With over 12 years of experience helping brands tell their stories, I understand the importance of making a strong first impression. I believe great brands are shaped by their communities, and capturing the founder's vision is essential.

    After having my first baby over a year ago, I stepped back from my role as an in-house Brand Director for a tech company to seek more meaningful work. As a new mom and entrepreneur, I recognize the unique challenges women face when starting their businesses.

    After connecting with Brittany, we were inspired to help other women lay the foundations for incredible brands. I’m excited to be part of your journey!

A woman with long braided hair smiles softly, wearing a black button-up shirt and layered gold jewelry, standing against a plain white background.


  • Co-Founder

    I’ve loved the written word for as long as I can remember. That early curiosity became a career when I stepped into an in-house brand and communications role, where I learned how positioning, storytelling, and execution work together to shape how people experience a company.

    Over the past 12+ years, I’ve partnered with founders and growing teams across B2B and DTC to turn ambitious ideas into clear, market-ready brands. My work sits at the intersection of strategy and storytelling. I help articulate what makes you distinct, build messaging systems that scale, and create the kind of brand foundation that keeps your growth aligned with your vision.

    I care deeply about brands that feel intentional and community-centered. When Candice and I connected, it felt natural. We share the same belief that strong brands are built with care, research, and creative direction that actually supports long-term momentum. The Libra Lab is where that philosophy comes to life.

    If you’re building something meaningful and thinking about the bigger picture of where your brand is headed, we’d love to help you shape what comes next.

“From start to finish, working with The Libra Lab was illuminating. Their brand strategy gave us the guidance we need on a day-to-day basis, and a strong vision for our future.

- Meghan B., The Libra Lab Customer