Welcome to
the Lab.
We transform founder’s visions into extraordinary brands.
Our Philosophy.
With 20+ years combined experience leading brand and content strategy, campaigns, and positioning, we founded The Libra Lab to help small brands make big impacts. We know that understanding your audience and crafting messaging that resonates are key to your brand’s success, but getting started can be complicated and expensive. Our core packages and add-on services are created with a company’s foundational needs in mind.
Fast
Our short timeline ensures you’re not wasting time or momentum when getting started.
Accessible
Smaller budgets can still lead to big results. Our packages are built with impact and clarity in mind.
Collaborative
Our process is rooted in partnership — your brand’s DNA guides every decision we make.
Learn about our packages
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Our intro package includes an Anatomy of Your Brand, Customer Profiles and Positioning, and a custom Mood Board to inspire your visual direction.
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This upgraded package includes everything in our foundational package, plus a fully-designed visual style guide to ensure a seamless kick-off for your brand.
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Our most comprehensive package includes everything in our first two packages, plus an initial social media strategy, messaging strategy, and influencer guidelines.
Need More?
Our add-on services can be paired with any of our packages, or we can create a custom solution tailored to your brand.
Visual Style Guide
Photoshoot Management
Social Media Strategy
Influencer Strategy
Your strategic partners in crafting a strong brand.
We’re Candice and Brittany: two brand marketing experts with experience in everything from brand strategy and event planning to PR management. We’re both business owners with small brands and know how challenging it can be to get started. After years of working together in-house at various companies, we decided to team up and bring our expertise to all of the founders who have an incredible vision, but may be discouraged by how expensive and inaccessible it can be to get started. Our boutique branding agency is focused on providing the essentials you need for a solid foundation sans the massive price tag.
Let’s work together.
info@thelibralab.co
305.807.2128
New York • San Francisco