Welcome to
the Lab.
We transform founder’s visions into extraordinary brands.
Our Philosophy.
With 20+ years combined experience leading brand and content strategy, campaigns, and positioning, we founded The Libra Lab to help small brands make big impacts. We know that understanding your audience and crafting messaging that resonates are key to your brand’s success, but getting started can be complicated and expensive. Our core packages and add-on services are created with a company’s foundational needs in mind.
Fast
Our short timeline ensures that you’re not wasting time and money to get going.
Affordable
Small budgets doesn’t have to mean small impact. Our affordable packages are built to pack a punch.
Collaborative
Our collaborative process ensures your brand’s DNA is at the center of what we produce.
Learn about our packages
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Our intro package includes an Anatomy of Your Brand, Customer Profiles and Positioning, and a custom Mood Board to inspire your visual direction.
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This upgraded package includes everything in our Basics package, plus a fully-designed visual style guide to ensure a seamless kick-off for your brand.
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Our most comprehensive package includes everything in our first two packages, plus an initial social media strategy, messaging strategy, and influencer guidelines.
Need More?
Our add-on services can be paired with each of our packages to support your brand goals.
Visual Style Guide
Photoshoot Management
Social Media Strategy
Influencer Strategy
Your strategic partners in crafting a strong brand.
We’re Candice and Brittany: two brand marketing experts with experience in everything from brand strategy and event planning to PR management. We’re both business owners with small brands and know how challenging it can be to get started. After years of working together in-house at various companies, we decided to team up and bring our expertise to all of the founders who have an incredible vision, but may be discouraged by how expensive and inaccessible it can be to get started. Our boutique branding agency is focused on providing the essentials you need for a solid foundation sans the massive price tag.
Let’s work together.
info@thelibralab.co
305.807.2128
New York, NY • San Francisco, CA